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Laro Lagosta

Decenio announces a new collaboration project with rising artist Laro Lagosta. From this collaboration between Decenio and the illustrator resulted de launch of an exclusive t-shirt, a limited edition of only 100 units. The illustrator and graphic designer specialized in eloquent sketches filled with skeletons and other beings of Averno, which expose the absurd culture of the sneakers. His illustrations emanate a strong sense of irony, criticizing hypebeast culture, the group of people who buys and wears what’s hyped at that moment, without minding prices or personal tastes… Still in the scope of this collaboration, the artist, Laro Lagosta, has created a specific pop-up window for the inauguration of the new Decenio store at Norteshopping, in Matosinhos. The pop-up window will take place in a Decenio world before Christmas. Very busy are the characters who prepare the orders, the decoration, the lights, all the arrangements for the holidays. Keeping the goal of modernizing and reinventing itself, in a disruptive and innovate way, the brand featured a showcase of rapper @lon3rjohny, for the inauguration. An association that is also a debut, considered to be edgy and irreverent. Decenio, this way, continues to take uncommon risks in the Portuguese setting, searching for a renewed image without losing its esthetic identity.

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